The brief: Events were one of the most important ways Barracuda met its buyers in person, and the program covered a lot of ground. At the top were the big stages: Black Hat, AWS re:Invent, IT Nation Secure and IT Nation Connect, plus TechSummit, our own event for customers and partners. In the middle were co-branded shows with partners. At the other end were pipe-and-drape booths and pop-up banner lunch-and-learns for MSPs. Every one of them had to feel like the same brand, whatever the budget.
The role: My in-house team and I created the event experience across the whole program. I set the creative direction for each event and art directed the major builds. The team designed and produced everything from hanging signs, booth graphics and demo stations to banners, screen content and giveaways, so a small MSP lunch-and-learn felt as considered as our Black Hat booth.
The result: A consistent, recognizable brand at every scale, across 50+ global events each year.
TechSummit is Barracuda's own technology focused annual event in Alpback, Austria.
The original Black Hat 40x40 booth.
Updated messaging and visuals for the following year.
Barracuda at AWS re:Invent
