The brief: Sales Kickoff is a critical event to put the sales team in motion for a new fiscal year. The Barracuda creative team consistently delivered inspired events year after year, with experiential branding, hype videos, executive presentations, and sales enablement materials.
This first example demonstrates the primary branding, a 360-degree view of the environmental graphics, and cold open video for the 2026 event (FY27). The second is a virtual conference from 2021, during Covid.
The role: I led the naming, theme development, art and design direction. For the cold open sizzle video, I wrote the script and collaborated with a CD on my team who completed this edit.
The result: The 2026 event received a 4.9 out of 5 for “overall event experience” in the post-event survey. Also, high fives were given all around.
Sales Kickoff theme from the 2021 event, which was virtual due
to safety concerns:
to safety concerns:
