The brief: Ooyala was growing beyond its core streaming platform. Ooyala Flex was its first move into video production: a new tool for managing workflows, metadata and asset libraries. Flex needed a launch campaign that would make a technical, behind-the-scenes product feel exciting to production teams.
The role: I came up with both campaign concepts, wrote the copy and designed every execution. The lead concept, “Become a Flexpert,” turned everyday production managers into Flex-powered heroes, each with a real proof point, like $35K saved in production costs or six times the content delivered. The second concept, “Flex your metadata,” took a more playful, physical approach to the same idea.
The result: “Flexpert” became the face of the Flex launch across web, digital and events.
