The brief: Barracuda’s product identification system had been broken for some time. Products weren’t aligned by category, labeling and nomenclature were unclear, and some visual assets were being made by product managers and engineers.
The role: I designed the new system hands-on: descriptive product names, color-coded categories, and a single symbol drawn from the master identity. The lineup was later brought together under the BarracudaONE cybersecurity platform.
The result: Testing confirmed stronger product recall. The system also improved the user experience and carried the brand through from marketing into the products themselves.
