The brief: IBC in Amsterdam is the biggest broadcast and media show in Europe, and Ooyala needed to stand out among much larger video companies. The booth had to explain what Ooyala does quickly and show it was trusted by major media brands.
The role: I came up with the concept and designed the booth myself, built around the line “Helping Deliver Content That Connects.” A wall of customer logos, including Sky, ESPN, Vice, Univision, Canal+ and News Corp, did the selling, with room for demos and meetings.
The result: A clean, open booth that matched the brand and gave the sales team a strong place to host customers and prospects at the year’s biggest show for the industry.
