The brief: Create a training video introducing Barracuda’s sales and marketing teams to BarracudaONE, the company’s new unified dashboard. It had to be engaging, something people would actually enjoy watching.
The role: I took the basic product boilerplate and rewrote it as a tongue-in-cheek script, then used Synthesia to create a talking-head avatar to deliver it. I edited the video in Premiere Pro using Barracuda b-roll, Adobe Stock footage, and the Madness classic “One Step Beyond.”
The result: The video was used to train the sales and marketing teams, and it won the “Spielberg Award” in an internal marketing video contest.
