The brief: Create an original photo library for Barclays Global Investors that would give the brand a consistent look in every market it entered.
The role: I directed every shoot, across New York, San Francisco, London, Hong Kong and Shanghai over eight years. As the company expanded globally, the library grew with it.
The result: The BGI and iShares brands evolved over those years, but the photography stayed consistent. It became the shared resource for every creative team and agency working on the brand, in-house and out.
